Immersive gallery sound installations
General Exotic · London
Software art installations built from sound, participation, and moving image.
General Exotic is a London-based studio making audio-led experiences for art spaces, festivals, gigs, and live shows. We build systems where the crowd becomes part of the work and pre-rendered video, playback logic, and responsive sound operate as one composition.
Current mode
Crowd-reactive AV
Layered sound engines, spatial playback, and timed video sequences designed for live public response.
We design installation systems that feel composed, but stay alive in the room.
What we make
Experiences for spaces that need more than a screen and a speaker.
Festival interventions and participatory audio systems
Live AV moments for gigs, shows, and hybrid performances
Spatial playback built from crowd input, sensors, and prompts
How it behaves
Structured systems with room for the public to change the outcome.
Audience participation shapes the score, structure, or visual timing.
Pre-rendered video and composed motion lock tightly with responsive sound.
Systems are built for real spaces: white cubes, warehouses, stages, foyers.
Studio scope
From concept to install.
Concept development
Interactive audio design
Playback and control systems
Installation support on site
Bookings
For commissions, festivals, venues, and collaborations.
If you are producing an exhibition, live programme, or participatory audio work, contact hello@generalexotic.com.